Working with Spark44 and the Jaguar Racing Formula-E Team across multiple creative roles, directing and creating content for their digital channels. The project documented the team's development and Jaguar's debut in the FIA Formula-E Championship in 2017, marking an exciting return to motorsport for the company.
Directing live action and photographic shoots with the drivers and engineers as they prepared the i-Type for the FIA Formula-E Championship 2017. We followed the race team from build, through to testing, capturing Jaguar's long-awaited return to motorsport.
Further roles included Art Direction, Design and Motion Graphics for Jaguar.co.uk and .com. The website detailed Jaguar's history in motorsport, documented their début in Formula E and reported on their progress in the championship.
From the skyscrapers of New York's skyline, to the intricate iron-work of Montréal's Jacques Cartier Bridge; every detail was meticulously hand-crafted to create the final vector illustrations. Jaguar went on to win Best Social Media Campaign for their début in the Formula E Championship in 2017.