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Nike – Just Do It

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Celebrating the 25th Anniversary of ‘Just Do It’ in Japan, aspiring athletes were empowered to turn their aspirations into realities – a ‘Kickstarter for athletes’.

Inspiring the youth of Japan to move more with Nike+, aspiring athletes created their own sporting missions through the tools created and submitted their projects to rally support from the Nike+ community. Instead of pledging money, the community would donate NikeFuel to vote for projects. When the winning project reached its goal, Nike would make it happen.

Nike Pro-Athletes

To drive participation a selection of Japan's elite athletes told their personal stories of determination. The campaign launched with professional boxer Takashi Uchiyama - the WBA Super featherweight Champion.

Finalists

10 finalists were selected and their stories told for the community to vote on. Over 35% of the total pledges went to the winner – Chica Twara, who dreamed of being a professional runner. 

Slide The equivalent
 of 40,000 km was pledged to select the winner
Chica Tawara wanted to be a professional runner - with the support of the NIke+ Community she trained for the Olympics with Testushiko Kin, Japan's top running coach. The equivalent of 40,000 km was pledged to select the winner Chica Tawara wanted to be a professional runner - with the support of the Nike+ Community she trained for the Olympics with Testushiko Kin, Japan's top running coach.

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Represented by

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London
mike@electrictheatre.tv
+44 20 7636 5317

Los Angeles
belinda@electrictheatre.tv
+1 424 257 3820


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