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Your Singapore

YourSingapore .com

Working with BBH Asia Pacific and The Mill Studio on the launch of a new destination brand campaign for the Singapore Tourism Board - ‘YourSingapore’. The campaign encompassed television commercials, print and digital OOH advertisements, and a dynamic, 'living' logo, which captured the embodiment of the concept.

I wanted to create something that would capture the imaginations of tourists and resonate with Singaporean's. I directed a team of 11 animators at The Mill Studio and worked with Radium Audio on sound design.The campaign went on to scoop both a silver and bronze award at the Singapore Creative Circle Awards for Corporate Identity. The awards recognise the very best in creative communication.

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London
mike@electrictheatre.tv
+44 20 7636 5317

Los Angeles
belinda@electrictheatre.tv
+1 424 257 3820


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